Dear Moderator,
As part of my A2 coursework I was asked to produce a music video and 2 ancillary tasks. My music video is based on Jack Johnson's Better Together. I also made a digipak and website alongside this. I worked alongside Rhianon Morris, Holli McGann and Antonia Moss on my research and planning, and main music video construction tasks.
Please use the labels to navigate through my blog.
Thank you.
Simeron Rana
Candidate Number: 9230
Thursday, 12 February 2015
DIGIPAK CHANGES
Upon feedback I decided to make some changes to my digipak. I added warm filters on my pictures and increased the brightness. I also decided to change the style of background for my digipak and made changes to the colours and font of the text. However, in order to create a brand identity I feel like the colour of my text should change to match the website which is something I will experiment with to see whether it works better or not.
Wednesday, 11 February 2015
WEBSITE CHANGES
Website Update
I have made some more improvements to my website. I decided to go back to my original colour scheme as I felt it portrays the artist as an individual more. I have made changes to the font and colours of the text as I have been given some feedback upon these elements and how they were difficult to see. Additionally I have updated the version of the music video I had on the website previously. I plan to add some background music to my website as this is one of the codes and conventions I came across when looking into existing webpages and I feel it will give my website a sense of professionalism.
I have made some more improvements to my website. I decided to go back to my original colour scheme as I felt it portrays the artist as an individual more. I have made changes to the font and colours of the text as I have been given some feedback upon these elements and how they were difficult to see. Additionally I have updated the version of the music video I had on the website previously. I plan to add some background music to my website as this is one of the codes and conventions I came across when looking into existing webpages and I feel it will give my website a sense of professionalism.
WEBSITE CHANGES
As I was making changes to my website I decided to see what another colour scheme would look like that linked with the text in our music video and also my digipak. However, I received some verbal feedback from my friends and was told that red was too vibrant and invasive and all my products didn't necessarily have to link. Having a separate identity for the artist reflected through the webpage and having a separate identity for their music reflected through the video and album cover was better. Upon this feedback I will make some more changes and try and find a balance in which all my products still interlink in order to reflect a brand identity but also individually reflects elements of the artist and their music.
Tuesday, 10 February 2015
Digipak Construction
I've been working on my digipak some more upon the feedback I was given. These are the images that I edited and some changes I have made to my digipak.
Friday, 6 February 2015
Music Video
This is our what we think is our final music video. We have posted this on facebook to get some feedback from others and see what their interpretations of it are. I will use this feedback in order to evaluate our progress and developments effectively.
Thursday, 29 January 2015
Evaluation Planning
Some possible ideas for how I will present each evaluation question:
Question 1- Prezzi
Question 2- Emaze with examples of digipak and website.
Question 3- Feedback video of people answering questions about our music video and their reactions/thoughts on it.
Question 4- Blog post. Split into 2 sections research and planning, production and evaluation.
Question 1- Prezzi
Question 2- Emaze with examples of digipak and website.
Question 3- Feedback video of people answering questions about our music video and their reactions/thoughts on it.
Question 4- Blog post. Split into 2 sections research and planning, production and evaluation.
Friday, 23 January 2015
Production Log
Today we worked on our video. Holli managed to get some footage which will work well within our piece. We have worked out timings for the sequences and thought specifically about positioning. Having spoken to Miss Dolby we recognised the problems with continuity and whether audiences may be confused by some of the clips which may appear random.
Friday, 9 January 2015
Production Log
After receiving feedback on our music video and ancillary tasks I have been able to determine what changes I am going to make in order to develop my products.
DIGIPAK CHANGES:
I am going to make a lot of changes to my digipak as I am not happy with how it is now. I will manipulate the images used on my digipak a lot more in order to make it look more unique and original. Additionally I am going to explore more font choices and colour schemes as I feel that it doesn't really showcase the way in which I wanted to portray Jack Johnson as an artist.
WEBSITE CHANGES:
I am going to make some small changes to my website after the feedback I have been given back. I want to include more interactive elements as I feel this will illustrate more professionalism and make the website more interesting to use. I will tweek my font choices and colour schemes a little in order to give it more continuity throughout.
MUSIC VIDEO CHANGES:
We are going to get some more footage to include in the bits we haven't yet filled within our video. We may also change some of the clips that we aren't too keen on.
DIGIPAK CHANGES:
I am going to make a lot of changes to my digipak as I am not happy with how it is now. I will manipulate the images used on my digipak a lot more in order to make it look more unique and original. Additionally I am going to explore more font choices and colour schemes as I feel that it doesn't really showcase the way in which I wanted to portray Jack Johnson as an artist.
WEBSITE CHANGES:
I am going to make some small changes to my website after the feedback I have been given back. I want to include more interactive elements as I feel this will illustrate more professionalism and make the website more interesting to use. I will tweek my font choices and colour schemes a little in order to give it more continuity throughout.
MUSIC VIDEO CHANGES:
We are going to get some more footage to include in the bits we haven't yet filled within our video. We may also change some of the clips that we aren't too keen on.
Thursday, 8 January 2015
EVALUATION- Question 4 draft
How did you use media technologies in the construction and research, planning and evaluation stages?
Throughout the research and planning process using platforms such as prezzi, emaze and blogger were beneficial as they enabled me to showcase different ideas and research I had gathered.
A lot of my research and planning was displayed on prezzi's and emaze's. I found it very useful to use these as I was able to section all of the information and ideas i had gathered and present it in a more efficient manner.
During production we used digital cameras and iphones to get some footage. We found by this beneficial because we were able to film at any point as our technology was easily accessible, this enabled us to get a lot of footage so we had lots to work with. We also used our phones to communicate with each other on a facebook group which made the production process run a lot smoother as we were able to discuss what we had filmed and what we had left to do, we also used this page to share our footage so we could get feedback from each other instantly.
When editing our music video we used final cut pro and Serif Movie Plus. We used serif movie plus to put together the beginning of our music video as we had some text that we wanted to show at the beginning and we found that Serif Movie Plus was better at putting it all together. We were able to manipulate the speed, font, colour of text etc easily on this software which is again why it was beneficial for us to use. We used final cut pro for the majority of our editing. Having done moving image at AS meant that I was quite familiar with the software and was able to edit with ease. However some of the skills that we used on our music video are things that I have recently learned and begun to develop for example the manipulation of the colours of our footage. Being able to do this on final cut pro gave our music video more professionalism as we were able to show some continuity throughout the filters used on clips and give our footage more of that autumn feel we wanted to, we did this by using colour correction.
We also used a digital audio recorder for the planning process when giving our proposal and getting feedback for it. We also used it to record the voiceover at the start of our music video and then put it together with the words on Serif Movie Plus.
I used photoshop to manipulate images used on my digipak and website to make it look more original.
YouTube was used quite a lot in order to upload footage, feedback and our drafts of our music videos.
Throughout the research and planning process using platforms such as prezzi, emaze and blogger were beneficial as they enabled me to showcase different ideas and research I had gathered.
A lot of my research and planning was displayed on prezzi's and emaze's. I found it very useful to use these as I was able to section all of the information and ideas i had gathered and present it in a more efficient manner.
During production we used digital cameras and iphones to get some footage. We found by this beneficial because we were able to film at any point as our technology was easily accessible, this enabled us to get a lot of footage so we had lots to work with. We also used our phones to communicate with each other on a facebook group which made the production process run a lot smoother as we were able to discuss what we had filmed and what we had left to do, we also used this page to share our footage so we could get feedback from each other instantly.
When editing our music video we used final cut pro and Serif Movie Plus. We used serif movie plus to put together the beginning of our music video as we had some text that we wanted to show at the beginning and we found that Serif Movie Plus was better at putting it all together. We were able to manipulate the speed, font, colour of text etc easily on this software which is again why it was beneficial for us to use. We used final cut pro for the majority of our editing. Having done moving image at AS meant that I was quite familiar with the software and was able to edit with ease. However some of the skills that we used on our music video are things that I have recently learned and begun to develop for example the manipulation of the colours of our footage. Being able to do this on final cut pro gave our music video more professionalism as we were able to show some continuity throughout the filters used on clips and give our footage more of that autumn feel we wanted to, we did this by using colour correction.
We also used a digital audio recorder for the planning process when giving our proposal and getting feedback for it. We also used it to record the voiceover at the start of our music video and then put it together with the words on Serif Movie Plus.
I used photoshop to manipulate images used on my digipak and website to make it look more original.
YouTube was used quite a lot in order to upload footage, feedback and our drafts of our music videos.
EVALUATION- Question 3 draft
What have you learned from your audience feedback?
For this question I intend on making a questionnaire to give out to people once they have watched our music video. I may film their reactions and responses to the questions.
Here are some questions I will ask:
1. What codes and conventions of music videos are evident in our music video?
2. Did you enjoy our music video?
3. Did you notice any themes throughout our video?
4. Did you understand the meaning of our music video?
5. Is there anything you didn't like or understand about our music video?
6. Did you feel that the song and visuals link together?
For this question I intend on making a questionnaire to give out to people once they have watched our music video. I may film their reactions and responses to the questions.
Here are some questions I will ask:
1. What codes and conventions of music videos are evident in our music video?
2. Did you enjoy our music video?
3. Did you notice any themes throughout our video?
4. Did you understand the meaning of our music video?
5. Is there anything you didn't like or understand about our music video?
6. Did you feel that the song and visuals link together?
EVALUATION- Question 2 draft
How effective is the combination of your main product and ancillary texts?
Jack Johnson's Better Together is an acoustic song. A lot of the artists shots were filmed in the woods which reflected quite an autumn/rustic look. We wanted to continue this throughout which is why I used pictures taken in the same location on my digipak to show some continuity. I used a wood textured font on the front of the digipak. I tried to use similar text fonts within my website and digipak to create some continuity there too.
The colour scheme I used on the website was mostly green and white. I wanted the colour scheme to reflect an identity for the artist. I kept it simplistic in order to illustrate the artist in the same sense. I used the same colour as the base to my digipak to create brand identity and link the colour green with Jack Johnson as an artist. The elements of my website will sell the song/artist and album to the audience as it creates an identity for the artist, something the audience can link their own personal likes and dislikes to. The website is very audience based as it includes various aspects that appeal to fans, for example the subscriber tab, the upcoming tour dates, social media links etc. These are all elements that the audience are interested in.
My digipak design will sell the song to the audience as it represents Jack Johnson as an artist and fans will like this. I wanted the back shot of him on the front cover to give the digipak some originality as many of the digipaks I researched had close up head shots of the artist and I wanted to steer away from doing that.
My website and digipak communicate the genre of our music video as the song is acoustic and I have kept with quite a simplistic, laid back theme throughout both website and digipak.
Jack Johnson's Better Together is an acoustic song. A lot of the artists shots were filmed in the woods which reflected quite an autumn/rustic look. We wanted to continue this throughout which is why I used pictures taken in the same location on my digipak to show some continuity. I used a wood textured font on the front of the digipak. I tried to use similar text fonts within my website and digipak to create some continuity there too.
The colour scheme I used on the website was mostly green and white. I wanted the colour scheme to reflect an identity for the artist. I kept it simplistic in order to illustrate the artist in the same sense. I used the same colour as the base to my digipak to create brand identity and link the colour green with Jack Johnson as an artist. The elements of my website will sell the song/artist and album to the audience as it creates an identity for the artist, something the audience can link their own personal likes and dislikes to. The website is very audience based as it includes various aspects that appeal to fans, for example the subscriber tab, the upcoming tour dates, social media links etc. These are all elements that the audience are interested in.
My digipak design will sell the song to the audience as it represents Jack Johnson as an artist and fans will like this. I wanted the back shot of him on the front cover to give the digipak some originality as many of the digipaks I researched had close up head shots of the artist and I wanted to steer away from doing that.
My website and digipak communicate the genre of our music video as the song is acoustic and I have kept with quite a simplistic, laid back theme throughout both website and digipak.
EVALUATION- Question 1 draft
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before starting the production of our music video we did research into the codes and conventions of music videos. We looked at music videos that were of the same genre of the song we were doing to get an insight into what we could include. We found that including the artist in the music video was a key element in order to promote the artist effectively. We chose to include the artist lip syncing throughout our music video because of this. A lot of the music videos we looked into were performance and narrative based. We chose to make our music video narrative based although we didn't set a storyline the main focus of the video was love and different couples. We chose to have the artist walking away with someone towards the end of the video to show some continuity in the video in which he has fallen in love much like all the other couple we have shown. By not having a set narrative we challenged the conventions of existing videos as it doesn't completely fit into one category.
In the music videos we researched there was a variety of different shots used in order to make the video more interesting to watch and not the same throughout, we also did this in our music video. We also found that having the name of the song and the artists name was commonly used in many of the videos we researched. We chose to include this in our music video at the beginning to start it off and highlight the artist again.
When researching existing digipaks I found that many of the digipaks from artists of the same genre as Jack Johnson had quite simplistic digipaks. I chose to make my digipak quite simplistic as well as I felt that it reflects the genre of his music being acoustic and quite a mellow tone. A lot of the digipaks I researched included close up shots of the artists face on the album cover. I chose not to include this in my digipak as I feel it's too invasive and didn't really reflect the type of artist Jack Johnson is. I chose a mid-shot as it was more balanced.
I found that there were lots of clear codes and conventions shown when researching into existing artists' webpages. For example the different sections to the website, a gallery, tour dates, links to social media etc. I chose to include all of these things in my webpage as it promotes the artist. Additionally I wanted to include the music video on the page as I found that having interactive elements to my webpage made it more interesting to look at, it also promotes the artist and the new single. I also chose to include a subscriber tab at the bottom of my webpage in which fans are able to subscribe to the webpage for updates, this is appealing for audiences.
Before starting the production of our music video we did research into the codes and conventions of music videos. We looked at music videos that were of the same genre of the song we were doing to get an insight into what we could include. We found that including the artist in the music video was a key element in order to promote the artist effectively. We chose to include the artist lip syncing throughout our music video because of this. A lot of the music videos we looked into were performance and narrative based. We chose to make our music video narrative based although we didn't set a storyline the main focus of the video was love and different couples. We chose to have the artist walking away with someone towards the end of the video to show some continuity in the video in which he has fallen in love much like all the other couple we have shown. By not having a set narrative we challenged the conventions of existing videos as it doesn't completely fit into one category.
In the music videos we researched there was a variety of different shots used in order to make the video more interesting to watch and not the same throughout, we also did this in our music video. We also found that having the name of the song and the artists name was commonly used in many of the videos we researched. We chose to include this in our music video at the beginning to start it off and highlight the artist again.
When researching existing digipaks I found that many of the digipaks from artists of the same genre as Jack Johnson had quite simplistic digipaks. I chose to make my digipak quite simplistic as well as I felt that it reflects the genre of his music being acoustic and quite a mellow tone. A lot of the digipaks I researched included close up shots of the artists face on the album cover. I chose not to include this in my digipak as I feel it's too invasive and didn't really reflect the type of artist Jack Johnson is. I chose a mid-shot as it was more balanced.
I found that there were lots of clear codes and conventions shown when researching into existing artists' webpages. For example the different sections to the website, a gallery, tour dates, links to social media etc. I chose to include all of these things in my webpage as it promotes the artist. Additionally I wanted to include the music video on the page as I found that having interactive elements to my webpage made it more interesting to look at, it also promotes the artist and the new single. I also chose to include a subscriber tab at the bottom of my webpage in which fans are able to subscribe to the webpage for updates, this is appealing for audiences.
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